News

Chopard celebrates its 150th anniversary in 2010

Created in 1860 in the small village of Sonvilier by Louis-Ulysse Chopard, Chopard has now become one of the leading brands in the high-end watch and jewellery industry. Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife Karin have orchestrated the company’s international development for more than 40 years (they bought the company in 1963) and are still active in the firm. Their two children are its current co-presidents: Caroline Gruosi-Scheufele is responsible for the ladies’ collections and high jewellery, while her brother Karl-Friedrich Scheufele manages the gents’ collections and the Chopard Manufacture in Fleurier, the production site of L.U.C movements. Many projects and events have been prepared in order to celebrate the 150th anniversary of the brand and to commemorate this success story.

New York première of Nine

Chopard, the official jeweler and watchmaker for the Golden Globe nominated film Nine and the co-host of the premiere and after-party is honored to have dressed the following stars in Chopard for this very special evening: Penelope Cruz
Nominated for a Golden Globe for Best Supporting Actress in the musical Nine, Penelope shined in a pair of pear-shaped diamond chandelier earrings set in platinum (20 carats) and a trillion shaped diamond bracelet set in platinum (26 carats). Marion Cotillard
Nominated for a Golden Globe for Best Performance by an Actress in the musical Nine, Marion dazzled on the red carpet wearing layered black diamond bead sautoirs (457 carats) and a black and white diamond heart ring set in white gold (5 carats). Kate Hudson
This stunning starlet has selected a black and white diamond micro-pave ring set in white gold (4 carats). Fergie
This talented singer and actress sparkled in Chopard’s multi-cut yellow and white diamond chandelier earrings and set in yellow and white gold (51 carats) and an exquisite white diamond cuff set in white gold (15 carats). Goldie Hawn
Attending in support of her daughter Kate, Goldie glistened in Chopard’s fancy-cut diamond drop necklace with diamond baguettes (23 carats), a pair of fancy-cut diamond chandelier earrings (18 carats), and a fancy-shaped diamond bracelet set in platinum (19 carats). Georgina Chapman
The designer of Marchesa will attend the after-party wearing Chopard’s pear-shaped diamond chandelier earrings (40 carats) set in platinum and a cushion-shaped diamond bracelet (70 carats) set in platinum. More information on www.chopard.com/nine Subscribe now to the Chopard newsletter for being informed during this exceptional year or visit the Chopard website on a regular basis.